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FOR IMMEDIATE RELEASE: October 3, 2016
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850) 701-3015

Average Georgian expected to spend almost $83 this year on Halloween candy, decorations, and costumes for a nationwide total of $8.4 billion

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ATLANTA, GA – The Georgia Retail Association (GRA), the state’s premier trade association representing retailers for over 50 years, announced today that consumer spending on Halloween is expected to set an all-time high with the average person spending almost $83, up from $74 in 2015. Total spending nationally on Halloween is expected to reach $8.4 billion up from $6.9 billion last year.

“More families are making a bigger deal out of Halloween each year, with consistent increases in per consumer spending, which should make for frighteningly good sales figures for retailers this month,” said GRA President and CEO Randy Miller. “Savvy Georgia retailers will utilize sales and discounts on top of the increased consumer interest to help spur even more sales and separate themselves from their competitors."

According to GRA’s partners at the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, U.S. consumers are expected to spend an average of $82.93, up from last year’s $74.34, with more than 171 million Americans planning to partake in Halloween festivities this year.

According to the survey, consumers plan to spend $3.1 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.5 billion on candy (94.3 percent), $2.4 billion on decorations (70 percent) and $390 million on greeting cards (35.4 percent).

When it comes to preparation, 71 percent of consumers plan to hand out candy, decorate their home or yard (49 percent), dress in costume (47 percent), carve a pumpkin (46 percent), throw or attend a party (34 percent), take their children trick-or-treating (30 percent), visit a haunted house (21 percent) or dress their pet(s) in costume (16 percent).

Searching for the perfect costume inspiration will lead consumers to sources such as online (35 percent) and in-store (29 percent). Social media is the fastest-growing influencer for the perfect costume, particularly Pinterest (17 percent), which has seen 133 percent growth since 2012. Some other places for inspiration include friends/family (19 percent), Facebook (17 percent), pop culture (16 percent) and print media (14 percent).

When it comes to where consumers will shop for the season, 47 percent of shoppers will visit discount stores to buy their Halloween-related items this year and 36 percent will visit a specialty Halloween/costume store, up from 33 percent last year. In addition, 26 percent of customers will visit grocery stores/supermarkets, 23 percent will visit department stores and 22 percent will shop online.

The survey asked 6,791 consumers about Halloween shopping plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.

ABOUT THE GEORGIA RETAIL ASSOCIATION Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 78% of Georgia's gross domestic product.

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FOR IMMEDIATE RELEASE:  September 7, 2016

CONTACT: James Miller, Communications Director
(321)229-9266, This email address is being protected from spambots. You need JavaScript enabled to view it.

Georgia’s premier retailing and home furniture advocacy organizations seek nominations, with winners being recognized during ceremony at GRA Fall Meeting in October

ATLANTA, GA – The Georgia Retail Association (GRA), the state’s premier trade association representing retailers for over 50 years, and the Georgia home Furnishings Association, the state’s leading home furnishings retail association, are now accepting nominations for the prestigious Georgia Retailer of the Year and Georgia Home Furnishings Rep of the Year awards, which recognize outstanding retailers for sound business practices, and a commitment to their employees, customers and communities. Nominations must be submitted by Friday, September 23. Winners will be announced during GRA’s 2016 Fall Meeting taking place October 11 at the Ritz-Carlton Lodge at Reynolds Plantation. Nominations should be sent to GRA State Director Jake Glos at This email address is being protected from spambots. You need JavaScript enabled to view it. or faxed to (850) 561-6625.

“Georgia has more than 120,000 retailers who are all making significant contributions to the industry and their communities, and we want consumers’ help in identifying two retailers who epitomize the great work these businesses are doing,” said GRA President/CEO Randy Miller. “I encourage shoppers to nominate their favorite retailer and shine the spotlight on how they’re making a positive impact on their community and their customers.”

This is the second time that GRA has presented Retailer of the Year Awards, which recognize outstanding retailers who have demonstrated exceptional commitment and service to their employees, customers and communities. Last year’s winners were nominated by their peers and were carefully chosen by a selection committee based upon their outstanding commitment to not only their work and their industry also to their association. The 2015 winners were:

Representative Jason Shaw | Georgia Olive Farms
Steve Mathews | Mathews Furniture
Bill Harrison | Bernhardt Furniture

ABOUT THE GEORGIA RETAIL ASSOCATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 78% of Georgia's gross domestic product. The Georgia Retail Association is a division of the Florida Retail Federation.

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FOR IMMEDIATE RELEASE: July 25, 2016
CONTACT: James Miller, Communications Director | (321)229-9266 | This email address is being protected from spambots. You need JavaScript enabled to view it.

The popular sales tax holiday takes place this weekend, July 30-31; Families and students encouraged to take advantage of this annual tax free shopping opportunity

ATLANTA, GA – The Georgia Retail Association (GRA), the state’s premier trade association representing retailers for over 50 years, reminds Georgia residents that the annual back-to-school shopping season takes place this weekend, July 30-31. This annual tax free weekend allows Peach State families to save on vital supplies, clothes and technology to prepare their children for the upcoming year. The average family is expected to spend $673.57 on apparel and accessories, electronics, shoes and school supplies, up from last year’s $630.36. Nationally, sales for this back-to-school shopping weekend are expected to reach $75 billion, up from $68 billion last year.

“The back-to-school sales tax holiday is something that all Georgia families, students and even business professionals look forward to, to save money on the clothes, supplies and items they need for school or work,” said GRA President/CEO Randy Miller. “With more than 120,000 retailers in Georgia prepared for this popular weekend, we’re excited about the increased sales for businesses and the important savings for consumers.”

The holiday means big savings for shoppers and big business for retailers, which has become the second largest shopping weekend after Black Friday. As part of the holiday, shoppers don’t have to pay sales tax on back-to-school items including clothing and shoes priced at $100 or less, computers and accessories $1,000 or less, and school supplies less than $20 per item. Families with school-age children spend an average $634.78 on apparel, shoes, supplies and electronics to get ready for the school year.

K-12 Spending
According to GRA’s partners at the National Retail Federation’s recent survey, families with children in grades K-12 plan to spend an average $673.57 on apparel and accessories, electronics, shoes and school supplies, up from last year’s $630.36 for a total of $27.3 billion, according to the survey. That’s an increase of 9.6 percent from last year’s $24.9 billion and compares with a total growth of 54.8 percent over the past 10 years.

The numbers follow a pattern in which spending often increases one year as families stock up on supplies only to drop off the next as they get a second year out of longer-lasting items like backpacks or computers. Spending then increases in the third year once children outgrow clothing or items need to be replaced.

According to the survey, K-12 consumers plan to spend $9.54 billion on clothing (purchased by 95 percent), $8.27 billion on electronics such as computers or calculators (57 percent), $5.12 billion on shoes (94 percent) and $4.37 billion on school supplies such as notebooks, folders, pencils, backpacks and lunchboxes (96 percent). Parents say they will spend an average $235.39 on clothing, $204.06 on electronics, $126.35 on shoes and $107.76 on school supplies.

While discount stores continue to be the choice of the largest share of shoppers at 61 percent, the number is at its lowest level in the survey’s history. But 46 percent of parents said they would shop online, a dramatic jump from last year’s 36 percent. The vast majority of online shoppers plan to take advantage of free shipping (89 percent of those surveyed) and conveniences like buy online, pick up in store (54 percent).

Bigger Kids, Bigger Bills
College students and families with children in college plan to spend an average of $888.71, according to the survey. That’s down slightly from $899.18 last year, but total spending is expected to be up at $48.5 billion compared with $43.1 billion last year due to an increase of consumers shopping for back-to-college.

The survey found college consumers plan to spend $11.54 billion on electronics (purchased by 50 percent), $7.49 billion on clothing (70 percent), $6.23 billion on dorm furnishings (43 percent), $5.78 billion on food items (69 percent), $4.26 billion on personal care items (72 percent), $3.84 billion on shoes (67 percent), $3.53 billion on school supplies (81 percent), $3.14 billion on gift cards (36 percent) and $2.7 billion on branded collegiate gear (49 percent). Spending on electronics will average $211.33, apparel and accessories $137.29, dorm furnishings $114.21, food $105.88, personal care items $78.03, shoes $70.39, school supplies $64.64, gift cards $57.54 and branded gear $49.41.

Discount stores still account for the largest share of college shopping, visited by 44 percent of consumers, but the number is at its lowest level in the survey’s history. Only 34 percent will visit a college bookstore, also a new low. Online shopping is the choice of 38 percent of shoppers, down from 39 percent last year and a peak of 45 percent two years ago.

The survey of 6,809 consumers asked about both back-to-school and back-to-college plans was conducted June 30-July 6 and has a margin of error of plus or minus 1.2 percentage points.

As part of a recent study from The Washington Economics Group, the back-to-school sales tax holiday has the potential to increase economic activity in Georgia by at least $475.8 million. The same study estimates the tax holiday generates an additional $182.2 million in wages.

ABOUT THE GEORGIA RETAIL ASSOCATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 18% of Georgia's gross domestic product.

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For Immediate Release: June 30, 2016
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850) 701-3015

Average per person spending up slightly, and with more people celebrating, total spending also expected to be higher

ATLANTA, GA– Good news for Georgia's retailers as the Georgia Retail Association (GRA), the voice of Georgia retailing for more than 50 years, says that per person spending will be up slightly over last year’s high, with more people expected to celebrate the holiday leading to higher total spending. Consumers will spend an average of $71.34 per household on food for barbecues and picnics, supplies and decorations, essentially unchanged from last year’s $71.23. Total spending nationwide is expected to reach almost $7 billion, up 1.4 percent from 2015.

“Georgia families will celebrate Independence Day this year by spending in record numbers, making it potentially a very prosperous holiday weekend for our retailers statewide,” said GRA President & CEO Randy Miller. “Lower gas prices, nice weather and a healthy economy all add up to a fun and successful celebration for consumers and retail business owners.”

According to GRA’s partners at the National Retail Federation’s 2016 Independence Day Survey conducted by Prosper Insights & Analytics, 65 percent plan to attend a cookout/barbecue/picnic while 43 percent will watch fireworks or join another community celebration and 12 percent will attend a parade.

The survey also found that American families are well-stocked on patriotic items: Nearly two-thirds own a U.S. flag, half own patriotic-themed apparel such as T-shirts and hats and a third own patriotic decorations. Nonetheless, 25 percent plan to purchase more of these items in preparation for the holiday.

The weekend is also a popular time for travel and vacations with 13 percent, or 31 million, saying they will head out of town. With gasoline prices relatively low, only 21 percent said gas prices will affect their travel plans, down from 22 percent last year and a peak of 47 percent when gas prices were higher in 2011.

The survey of 6,811 consumers was conducted June 1-7 and has a margin of error of plus or minus 1.2 percentage points.

ABOUT THE GEORGIA RETAIL ASSOCIATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 18% of Georgia's gross domestic product.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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Contact Us

+1 (706) 202-9308
Thomas Beusse
Georgia Retail Association
1750 Powder Springs Rd, Ste 190
PMB 275
Marietta, GA 30064
thomas@georgiaretail.org